Have you ever wondered why so many companies decide to invest good figures in communication, winery visits and event organization?The answer is very simple, we are at the time when those who need to know your wine and recognize it as their paternity is the final consumer.
We have never been so bombarded with images, proposals for different wines of the highest quality as today.
So since quality is no longer the only differentiating factor that can allow you to sell your wine, I have to find alternative routes.
We have addressed this issue together with Emanuele Trono, Wine Digital Marketing Consultant (@enoblogger), who in this article has described the 5 factors that can certainly be of great help to your winery, and that Emanuele uses in his advice.
Make yourself known, show your face, no one is stronger than you to tell your wine, so both online and offline you have to show off a dazzling smile, lots of patience and tell, tell, tell.
Only through your ups and downs, your stories about the effort in the vineyard and the harvest, will the final consumers begin to remember you and therefore your wine.
Should there be consistency between what you tell online and what people can later find when they come to visit you in the cellar, a concrete example of the concept "show"?take a look at the profile of@agricolabrandini.
97% of your customers do not know the technicalities of wine, so you have to communicate in a straightforward, simple and direct way, you have to excite them.
Many are not passionate to the point of wanting to know every detail of the winemaking methods or techniques used in the cellar, I want your wine to be a means to communicate a message.
Many times the consumer, like so many quality wines, decides to buy and remembers more easily than the producer who told an emotion.
Quality wine must not be the only message conveyed by your communication, but values that represent you and accompany your reality.
So what does most of all communicate in a bottle of wine?
I read some time ago a book that talks about the techniques of Neuro Marketing related to the world of wine, a passage really struck me, let's see if you think so too or have you ever noticed this thing.
90% of consumers, even if they wander through biblical times in front of a shelf full of bottles of wine, unconsciously make the decision about which wine to buy in the first 3 seconds when they approached the shelf.
This then makes the label a very powerful communication tool that you can't not make unique in everything, and that's why I wanted to try to print it myself through a site I found online called Labelado, (https: // www. labelado.com/it/) a label, just to understand how it worked.
I found it interesting as it allows you to print your quality labels directly on the Internet.
The materials used, the play of colors, and even the consistency with the wine inside your bottle are important.
Once you have created your label, you need to communicate it, what's better than an online megaphone?
What am I talking about?
Of course, social media.
On line and Off line are no longer two distinct realities, whether you like it or not you have to do the calculations with this truth.
So online you have to communicate, you can no longer stay out of the games, you have to like this strange facebook and even more intuitive instagram.
They allow you to reach your audience at speed and even better all at once.
However, you must be consistent with your reality, with what your guests will find if they come to visit you in the cellar.
I know a complicated speech, but with so many of my clients we are taking away great satisfactions as the communication made correctly brings results and there are so many case studies to keep in mind.