We collect data, visit places and interview people, digging into the past or trying to predict future scenarios in search of an object or thought, which fully represents, with its uniqueness, the essence of a product. Take a deep look the Amaro del Ferdy project in this article.
Wondering how to make a product that sells itself? Having a good quality product nowadays is not enough to survive in the competitive market, and Seth Godin, the modern marketing guru, wrote a book about a completely shifted vision of advertising. Let's see how to make a product that sells itself.