The truth is that every little detail can influence us in making a decision, even at a subconscious level.
But color is not a 'little detail'; researches in Neuromarketing have been showing how the different printed colors
in labels and packaging can make us say Yes or No to a particular product.
Who lived in the past complains about how times have changed, but who really grabs the lessons of the present to build success in the world of craft beer?
Today we will see the various points that characterize Brand of Breweries with a strong image.
In the world of beer it remains difficult to stand out among all competitors if you are a small-medium sized producer; however, there are several tools that make it easier to present one's image to the consumer. In this article we will discuss these tools.
You have a product that needs a label, or packaging; you need your new business card,
or you need to design a logo but You are not sure where to go to get some guidance regarding design. In this article will show You the 7 different ways in which You can get your design from an idea to reality.
We have always known how wine helps creativity and in this case it has never been so true!
Thanks to Enrica Mannari, we dealt with a professional illustrator, the importance of creativity in the design of labels on each product, especially when it comes to wine bottles!
In a few lines we wanted to be inspirational for every person who will have to face the fun but difficult creative process of designing a beautiful label!
Today in Italy there are about 1,000 beer brands, many of which appeared only in the last five or six years. That of craft beer is therefore a highly competitive market, where to emerge is not enough to guarantee a high quality level, but it is necessary to stand out from the crowd and propose something new.
Have you ever wondered why so many companies decide to invest good figures in communication, winery visits and event organization? The answer is very simple, we are at the time when those who need to know your wine and recognize it as their paternity is the final consumer.